For this project, we were tasked with designing an app based on something we’re passionate about and where we noticed a gap in empathy or understanding. To guide the process, we created empathy maps, built user personas, and ideated extensively to uncover the true needs and motivations of potential users. I chose to design an app for graffiti artists, a community I felt could benefit from stronger support and connection. Through research and analysis, I identified three core pain points to address: location, supplies, and community.