Ben Davis has always been a legendary name in workwear, but unlike Carhartt, Levi’s, or Dickies, it hasn’t adapted to today’s style shifts. For my rebrand, I kept the logo’s iconic presence while giving it a modern update that leans more toward streetwear, reflecting the direction many workwear brands have taken. I also introduced a refreshed color system to give the brand a stronger visual identity and broader appeal. The goal was to honor its roots while making it relevant again, bridging heritage with a new generation of wearers and ensuring Ben Davis stands out in both workwear and lifestyle markets.